The Protocol Red Book™
- 35th Anniversary Edition

The Complete Expanded and Updated Handbook
of Diplomatic, Official, and Social Usage.

Written by Richard M. Sand, Pauline Innis and Mary Jane McCaffree.


Edward Tenuto is owner of Edward Tenuto Communications, a public relations and news media management consultancy in the Orlando area with offices in Windermere, Fl and Philadelphia, PA. Currently, Ed is director of communications for The Vidocq Society, an international organization of forensic scientists, law enforcement and investigative experts and other professionals and non professionals who assist law enforcement agencies around the world with their unsolved cold case murders and missing persons. He is director of sales, marketing and public relations for The Center to Protocol Red Book Studies, LLC and The Protocol Red Book. Ed was president of Media Relations Consultants, a news crisis management and communications business which advised corporate executives, political candidates and business owners on how to effectively manage press inquiries and how to represent a product, service or idea internally or to the public. He was communications counsel to the board chairman of the Philadelphia Regional Port Authority. He has held positions on many political campaigns from the local to the gubernatorial level. Currently, he specializes in issues and reputation management, news media relations, media training, PR counseling, community relations and employee communications. Ed has a rich and extensive background in the crisis communications area of public relations.

From 1985 to 1993, Ed was the official spokesperson for the Philadelphia Police Department and three police commissioners. As senior press liaison officer, Ed handled myriad press contacts at major police incidents and thousands of routine requests from reporters during his tenure with the police department's public affairs office. He wrote many of the department's press releases and held countless press conferences on matters such as: police shootings; homicides; demonstrations and all major events. He trained and advised police command staff and personnel in all news media matters. He also directed the police department's efforts in promoting community relations programs. From 1997 to 2005 Ed served as assistant regional director for the Bureau of Narcotics Investigation and Drug Control for the Pennsylvania Office of Attorney General.

Ed was the official police department representative with the Philadelphia Film Office, the motion picture industry and the entire film community. He was an editor and assistant producer for Fox television's "COPS" featuring the men and women of the Philadelphia Police department. As a consultant to the motion picture industry some of his film credits include, Rocky 5 and Rocky Balboa (Rocky6), Philadelphia, Up Close and Personal, Two Bits, Wide Awake, Beloved, Blowout and many others. He worked very closely, providing personal professional services, with Sylvester Stallone and John Travolta during their filming in Philadelphia. He provided professional services to Oprah Winfrey, Denzel Washington, Tom Hanks, Burt Young, Talia Shire, Bruce Springsteen, Robert Redford, Michelle Pfeiffer, Richard Burton, Elizabeth Taylor, Peter Falk, John Cassavetes, and other actors during their filming in the Philadelphia area.

Ed graduated from Temple University's School of Communications and Theater with a Bachelor's Degree in Journalism/Public Relations in 1983. Throughout his career he attended numerous training seminars and conferences which included training at the FBI National Academy in Quantico, Virginia. He studied advanced homicide investigation at Hocking Technical College in Columbus, Ohio. He is co-author of a news media management handbook manuscript designed for corporate executives.

Ed is a member of the Public Relations Society of America national and local Orlando chapter and a member of the Phila. Fraternal Order of Police for 43 years. . He is a board member of The Vidocq Society. He is a former board member and president of Lakeside at Lakes of Windermere condominium association and former board member and president of the Lake Burden South master association. He lives in Windermere, Florida.